EMMA SILLS

I coordinated several photo shootings focused on product lines of Lafont Cast Iron. The goal was always to generate content aligned with the brand identity and continuously improve the image of the product. This objective was achieved by creating different scenarios: from the formal one to the playful and emotional one. Despite the hectic timelines and deadlines, I always managed to have a perfect understanding with the teams of photographers I worked with, and the outcomes were always successful.

I also coordinated several photo and video shootings focused on improving the brand identity of Lafont Cast Iron. Stories centered around the home kitchen, family dinners, groups of friends, and outdoor activities were only some of the materials generated to continuously improve the brand of Lafont. Messages ranging from home to work, from lifestyle to culture, from isolation in the mountains to social interactions, were promoted in videos and photos sparking interest in various communication campaigns on magazines, website, and social networks.

A last set of photo and video shootings aimed to generate content centered around the theme “food”. The digital materials proposed old and new recipes to customers of Lafont, and showed the endless possible ways to use the products of Lafont. The results of all the photo and video campaigns can be accessed online and have been promoted in various forms.